Math Video Series
Packaging for an educational DVD series for grades K-4. I created the logo and packaging, directed the photoshoot, silhouetted the girls, modeled the math equations in 3D and super-imposed them into the image.
click here to see the whole series 
 

 
 

MAX Family Training Center
When two well-known karate schools merged to become a single martial arts and cardio-kickboxing studio, there was immediate competiton from local gyms offering the same programs. The MAX wanted to position themselves not as an aerobics school or a traditional karate school, but as a studio offering the best of both. They needed a logo that portrayed a professional look and retained some of the martial arts imagery while conveying a more family-oriented atmosphere.
 

 
 

West Chester Florist
When a new owner bought the West Chester Florist, he wanted a fresh identity for his new business. A quick look at other local florists revealed several Victorian-inspired logos, none of which contained any flowers! The new florist helped me decide on a flower that was not seasonal or holiday-specific and I designed a strong logo around that.
 

 
 

Logos
Here is a slide show of various logos I've created
click here to see the logos 
 

 
 

Consumer Packaging
A package design I created for the retail market. I researched this by going to bookstores and deciding which color would stand-out best against the existing, mostly brown-dominated religious packaging.
 

 
 

Global Issues
An educational video series for grades 9-12. I went for a dirty, gritty look due to the intense subject matter of some of the programs.
click here to see the whole series 
 

 
 

Fall of the Great Empires
The challenge of this series was to take very different supplied images and make them appear similiar in style.
click here to see the whole series 
 

 
 

Science Catalog Cover
I used a collage of science concepts to create a cover for a catalog advertising educational science DVDs.
 

 
 

Science Catalog Spread
Here is an interior spread from the science catalog.
 

 
 

Drug Series
The most challenging video series packaging I have ever created. The mission was to advertise a video series about drug usage without featuring any images of people using drugs.
click here to see the whole series 
 

 
 

Prtetzel City Sports
One of many t-shirt designs for Pretzel City Sports.
The skull & crossbones graphic was drawn by hand.
 

 
 


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Steve Herzog   •   Graphic Design
610-960-2331   •   steve@steveherzogdesign.com   •   West Chester, PA